Rowse

Plant-based formulas, developed through biotechnology and inspired by the botanical garden that is the Mediterranean, free of unnecessary ingredients or empty promises. That's the conviction behind Rowse, founded in Barcelona in 2018 by Nuria Val, a photographer, and Gabriela Salord, a marketing expert. What began as a digital brand grew into two physical spaces in Madrid, the first in Chamberí and the second, The Greenhouse, on Calle Argensola 26, in Alonso Martínez. This latter space was conceived together with art director Natalia Swarz as something more than a shop.

What began as a digital-first brand has grown into two physical spaces in Madrid: the first in Chamberí and the second, The Greenhouse, located at Calle Argensola 26 in Alonso Martínez. The latter was conceived in collaboration with art director Natalia Swarz as something far beyond a traditional store.

The Greenhouse is where Rowse’s philosophy becomes tangible. Exposed brick walls, natural light, delicate fragrances, and an offering that extends beyond the products themselves: forty-five-minute facial treatments designed for an immediate boost of radiance or a lifting effect, and up to seventy-five-minute cabin rituals combining deep cleansing, radiofrequency, LED light therapy, and mindful massage.

The protocols are designed by Eli Heros, a holistic therapist recognised for integrating technique, presence, and wellbeing into every session. The space also hosts astrology, beauty, and cultural workshops, transforming Rowse into a meeting point for a growing community of devoted followers.

Its most renowned products — the All Day Moisturizer with niacinamide, the Mandarin Cleansing Balm, and the Serum Tints with exosomes — can be experienced before purchase. For international visitors, Rowse also offers a direct insight into how Madrid is redefining its relationship with wellbeing and conscious beauty.

*During the month of the Grand Prix, Rowse presents a special MADRING bundle, available to readers who come on behalf of MADRING.